An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

Answer

•  The target CPA bid was lower than the recommended amount.
•  The conversion-tracking code snippet was not added to the site.
•  The cost-per-click (CPC) bid was lower than the recommended amount.
•  The target CPA bid was higher than the recommended amount.

You can use target cost-per-acquisition (CPA) bidding to help:

You can use target cost-per-acquisition (CPA) bidding to help:

Answer

•  generate more clicks than manual bidding would generate.
•  get as many conversions as possible within a flexible budget range.
•  get as many clicks as possible within your budget.
•  get as many conversions as possible within your budget.

Which of the following does AdWords Editor not let users do?

Which of the following does AdWords Editor not let users do?

Answer

•  Simultaneously make edits to multiple accounts online
•  Export and import files
•  View statistics for all campaigns
•  Keep working while offline

You're reviewing the campaigns of a new client who wants to better promote their childcare facility to parents researching childcare on their mobile devices. Currently, their ads include generic text about childcare. To optimise their ads for mobile, you might create an ad with:

You're reviewing the campaigns of a new client who wants to better promote their childcare facility to parents researching childcare on their mobile devices. Currently, their ads include generic text about childcare. To optimise their ads for mobile, you might create an ad with:

Answer

•  a headline and description text that encourages people to sign up for a tour and uses location extensions so that they know where the client's business is located.
•  the computer version of the facility's website as the landing page, and a headline and description text that encourages people to sign up for the facility's newsletter.
•  a headline and description text that includes a customer testimonial and uses the previous visit's automated ad extension to let people see when they last visited the client's website.
•  the mobile version of the facility's website as the landing page, using an interactive video showing current students and teachers reading together.

How might you explain to an account manager why they should identify how much a conversion costs when setting up conversion tracking for a client's search network campaign?

How might you explain to an account manager why they should identify how much a conversion costs when setting up conversion tracking for a client's search network campaign?

Answer

•  Cost-per-conversion data can indicate whether their profit will increase.
•  Knowing the cost per conversion can help them to better optimise the campaign's keywords.
•  Cost-per-conversion data can be compared with competitors' cost-per-conversion data.
•  Knowing the cost per conversion can help them to better optimise the campaign's bids and budgets.

What can you learn from attribution reports?

What can you learn from attribution reports?

Answer

•  The number of conversions that the same customer completes after clicking an ad
•  Budget usage for all search campaigns, including limitations and opportunities for more traffic
•  The series of steps that customers take before completing a conversion, including information on ads, clicks and other elements of a campaign
•  The series of steps that customers take after completing a conversion, including information on ads, clicks and other elements of a campaign

The owners of a coffeehouse would like to run an 'afternoon espresso' promotion to increase sales on weekdays. Which AdWords feature would be most effective for preventing their search ads from appearing at night and at weekends?

The owners of a coffeehouse would like to run an 'afternoon espresso' promotion to increase sales on weekdays. Which AdWords feature would be most effective for preventing their search ads from appearing at night and at weekends?

Answer

•  Managed placements
•  Keyword Planner
•  Custom ad scheduling
•  Automatic bidding