You're reviewing the campaigns of a new client who wants to better promote their childcare facility to parents researching childcare on their mobile devices. Currently, their ads include generic text about childcare. To optimise their ads for mobile, you might create an ad with:

You're reviewing the campaigns of a new client who wants to better promote their childcare facility to parents researching childcare on their mobile devices. Currently, their ads include generic text about childcare. To optimise their ads for mobile, you might create an ad with:

Answer

•  a headline and description text that encourages people to sign up for a tour and uses location extensions so that they know where the client's business is located.
•  the computer version of the facility's website as the landing page, and a headline and description text that encourages people to sign up for the facility's newsletter.
•  a headline and description text that includes a customer testimonial and uses the previous visit's automated ad extension to let people see when they last visited the client's website.
•  the mobile version of the facility's website as the landing page, using an interactive video showing current students and teachers reading together.