You're the account manager for a client who wants to increase reservations at their boutique hotel. You've been manually managing the bids for their campaigns, and you're looking for ways to save time and optimise. How can you most effectively do this?

You're the account manager for a client who wants to increase reservations at their boutique hotel. You've been manually managing the bids for their campaigns, and you're looking for ways to save time and optimise. How can you most effectively do this?

Answer

•  Apply target cost-per-acquisition (CPA) bidding to drive conversions at the client's desired CPA
•  Create one campaign and apply target search page location bidding to drive visibility and reservations
•  Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions
•  Create two separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply Maximise Clicks bidding to each campaign