You want to explain to your boss why the company should invest in mobile site optimization and improvement. What should you say?

You want to explain to your boss why the company should invest in mobile site optimization and improvement. What should you say?

Answer

•  "Improving our mobile site leads to better quality of rich-media assets."
•  "Mobile site improvement slows down our site leading to a higher quality mobile experience."
•  "Mobile optimization leads to decreased advertising spend and higher user engagement."
•  "More customers finding and using our mobile site directly correlates to increased revenue."