You're tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

You're tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

Answer

•  Receive fewer conversions while paying more on average per conversion
•  Receive more conversions while paying less on average per conversion
•  Receive fewer conversions while paying less on average per conversion
•  Receive more conversions while paying more on average per conversion