To optimise a client's campaign to get the most out of their mobile advertising, you can:

To optimise a client's campaign to get the most out of their mobile advertising, you can:

Answer

•  use the maximise clicks flexible bid strategy to increase the number of clicks that their ads get from users viewing the ads on mobile devices.
•  set shorter conversion windows to capture users who convert after researching on multiple devices.
•  set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data.
•  edit the campaign's ad text to include information about how customers can purchase the product on their computers.

If you want to target ads only to people who speak Spanish, you can:

If you want to target ads only to people who speak Spanish, you can:

Answer

•  in your ad text, make a reference to Spanish speakers.
•  write your ad and keywords in Spanish and target the Spanish language.
•  have Google translate your ad and keywords into Spanish.
•  write your ad and keywords in English and target the Spanish language.