A client is asking you why they should evaluate the number of clicks on their search ads relative to the number of impressions received. What should you tell them?

A client is asking you why they should evaluate the number of clicks on their search ads relative to the number of impressions received. What should you tell them?

Answer

•  They can better understand whether potential customers find the ads appealing.
•  They can better understand what happens after potential customers click the ads.
•  They can get an idea of how many people who have seen their ads actually became customers.
•  They can get an idea of how many people double-clicked the ads.