You manage the campaigns for a pushchair manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

You manage the campaigns for a pushchair manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

Answer

•  estimate revenue based on the value of a click, factor out gross margins and subtract AdWords costs.
•  estimate revenue based on in-store sales, factor out gross margins and subtract AdWords costs.
•  estimate revenue based on the value of an AdWords customer, factor out gross margins and subtract AdWords costs.
•  estimate revenue based on online sales, factor out gross margins and subtract AdWords costs.