How would you explain the importance of ad impressions to a client who's concerned that their search network campaign is generating impressions but no clicks?

How would you explain the importance of ad impressions to a client who's concerned that their search network campaign is generating impressions but no clicks?

Answer

•  They can give an idea of how often their ad is shown to potential customers.
•  They can help calculate how often someone clicked on their ad and then converted.
•  They can help evaluate how engaging their ad is to potential customers.
•  They can give an idea of how often someone clicked on their ad.