Jessica is analyzing the results of the A/B test for her redesign of the DinoWorld mobile site. The bounce rate for one particular mobile device is significantly higher than all the rest. What does this indicate?

Jessica is analyzing the results of the A/B test for her redesign of the DinoWorld mobile site. The bounce rate for one particular mobile device is significantly higher than all the rest. What does this indicate?

Answer

•  The device attracts users who may not like DinoWorld.
•  The device's users require a smaller, less prominent search bar.
•  The site may not function correctly on that device.
•  The device's users require a high level of personalization.