Each month, Tracy received separate reports from her display, mobile, search, and video teams. Analyzing the data was super tough. What solution would you recommend?

Each month, Tracy received separate reports from her display, mobile, search, and video teams. Analyzing the data was super tough. What solution would you recommend?

Answer

•  Integrate databases into one platform
•  Better manage cross-channel measurment
•  Just read the one with the best results
•  Try last-click attribution