Health Blog: An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

Showing posts with label An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?. Show all posts

Showing posts with label An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?. Show all posts

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

Answer

The target CPA bid was lower than the recommended amount.
The conversion-tracking code snippet was not added to the site.
The cost-per-click (CPC) bid was lower than the recommended amount.
The target CPA bid was higher than the recommended amount.

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