Health Blog: You have a friend starting their first AdWords campaign. What would you suggest about how to choose keywords?

Showing posts with label You have a friend starting their first AdWords campaign. What would you suggest about how to choose keywords?. Show all posts

Showing posts with label You have a friend starting their first AdWords campaign. What would you suggest about how to choose keywords?. Show all posts

You have a friend starting their first AdWords campaign. What would you suggest about how to choose keywords?

You have a friend starting their first AdWords campaign. What would you suggest about how to choose keywords?

Answer

Set a theme for each campaign and choose related keywords.
Include more than 50 keywords in one ad group.
Keep each keyword to a single word, rather than a phrase.
Set a theme for each ad group and choose related keywords.

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