Showing posts with label Data shows that your client's ad that appears to people in London gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10. Show all posts
Showing posts with label Data shows that your client's ad that appears to people in London gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10. Show all posts

Data shows that your client's ad that appears to people in London gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Manchester get 70 conversions at a cost of £1400 and CPA of £20. If you have a CPA goal of £12, what bid adjustment would you set for each location?

Data shows that your client's ad that appears to people in London gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Manchester get 70 conversions at a cost of £1400 and CPA of £20. If you have a CPA goal of £12, what bid adjustment would you set for each location?

Answer