Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it's improving her campaign performance?
Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like 'wine glasses' and 'drinking glasses'. Which might you add as negative keywords to prevent your ads from appearing on such searches?
Your client's product costs £50 to produce and it sells for £150. They've sold 10 units and spent £700 on their AdWords campaign. How would you calculate their return on investment (ROI) to help them understand the benefit of using AdWords?
Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?
Which report and metric should you analyse to see how often your client's ads are appearing above search results in comparison with other advertisers?
How would you avoid advertising on off-brand keywords across multiple AdWords display campaigns? Answer Use the Shared Library in ...
An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn't available. The most likely reason is that the advertiser:An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn't available. The most likely reason is tha...
When using surveys to measure brand health in the digital ecosystem, what is the preferred methodology?When using surveys to measure brand health in the digital ecosystem, what is the preferred methodology? Answer Staged roll-out ...