A furniture shop owner is creating their first AdWords campaign. What's the best way to group their products?

A furniture shop owner is creating their first AdWords campaign. What's the best way to group their products?

Answer

•  Create a new campaign for every bed sold at the shop
•  Group them in a single ad group
•  Separate them in ad groups with themes like sofa beds, king-size beds and queen-size beds
•  Separate them in ad groups based on what the owner thinks will sell best on the Search vs the Display Network