To optimise a client's campaign to get the most out of their mobile advertising, you can:

To optimise a client's campaign to get the most out of their mobile advertising, you can:

Answer

•  use the maximise clicks flexible bid strategy to increase the number of clicks that their ads get from users viewing the ads on mobile devices.
•  set shorter conversion windows to capture users who convert after researching on multiple devices.
•  set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data.
•  edit the campaign's ad text to include information about how customers can purchase the product on their computers.