Health Blog: Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it's improving her campaign performance?

Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it's improving her campaign performance?

Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it's improving her campaign performance?

Answer

Compare average CPA and conversion rate before and after using target CPA bidding
Enable and disable target CPA bidding every other day to observe the differences
Monitor overall changes in clicks received
Install a new conversion tracking code

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