You have a budget of £75 per day for your client's search campaign, and you'd like to set a maximum cost-per-click (max. CPC) bid of £1. How can you confirm that this is the right bid amount for getting the most clicks?

You have a budget of £75 per day for your client's search campaign, and you'd like to set a maximum cost-per-click (max. CPC) bid of £1. How can you confirm that this is the right bid amount for getting the most clicks?

Answer

•  Bid across multiple ad groups to determine the average
•  Try various CPC amounts to determine the average
•  Raise your max. CPC to £3 to cover possible competitive bids
•  Use bid simulators to see CPC estimates