Health Blog: How might you explain to an account manager why they should identify how much a conversion costs when setting up conversion tracking for a client's search network campaign?

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How might you explain to an account manager why they should identify how much a conversion costs when setting up conversion tracking for a client's search network campaign?

Answer

Cost-per-conversion data can indicate whether their profit will increase.
Knowing the cost per conversion can help them to better optimise the campaign's keywords.
Cost-per-conversion data can be compared with competitors' cost-per-conversion data.
Knowing the cost per conversion can help them to better optimise the campaign's bids and budgets.

Health Blog

How might you explain to an account manager why they should identify how much a conversion costs when setting up conversion tracking for a client's search network campaign?

Answer

Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it's improving her campaign performance?

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