A new client wants to promote their three Indian restaurants, in different areas of London, to people searching for places to eat. How might you organise their account?

A new client wants to promote their three Indian restaurants, in different areas of London, to people searching for places to eat. How might you organise their account?

Answer

•  Create one campaign with an ad group for all restaurant locations
•  Create several campaigns with two ad groups each: dine in and takeaway
•  Create one campaign with an ad group for each restaurant location
•  Create one campaign with an ad group for each menu item

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a shop within a day?

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a shop within a day?

Answer

•  Nearly everyone who's ready to buy
•  About 50%
•  About 10%
•  About 20%

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

Answer

•  Her ads generate 95% of her business on Fridays, so she'd like to show them more on that day.
•  She can't afford to run ads at all times of the day and on all days of the week.
•  Her 'goal' is for people to visit her website.
•  She prefers not to limit ad exposure, regardless of when the restaurant is open.

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What's the best way to do this?

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What's the best way to do this?

Answer

•  Note the sale end date in the text
•  Use the 'Sale duration' function
•  Use the 'Countdown' function
•  Insert the AdWords clock icon in each ad

Which of the following is Keyword Planner not able to do?

Which of the following is Keyword Planner not able to do?

Answer

•  Suggest keywords and ad groups that may not have occurred to you
•  Provide Quality Score estimates and validate keywords
•  Provide historical statistics on search volume
•  Show search volume trends

You manage the campaigns for a pushchair manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

You manage the campaigns for a pushchair manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

Answer

•  estimate revenue based on the value of a click, factor out gross margins and subtract AdWords costs.
•  estimate revenue based on in-store sales, factor out gross margins and subtract AdWords costs.
•  estimate revenue based on the value of an AdWords customer, factor out gross margins and subtract AdWords costs.
•  estimate revenue based on online sales, factor out gross margins and subtract AdWords costs.

To create a customer experience that's relevant and useful at every touch point, a search advertiser should focus on:

To create a customer experience that's relevant and useful at every touch point, a search advertiser should focus on:

Answer

•  carrying over the theme of the traditional ad campaign to the online campaign.
•  addressing consumers' needs.
•  launching a cross-device campaign.
•  running ads only on mobile devices.