What AMP tool is a proxy-based content delivery network for delivering all valid AMP documents?

What AMP tool is a proxy-based content delivery network for delivering all valid AMP documents?

Answer

•  Google Cache Checker
•  Google AMP Cache
•  AMP JavaScript library
•  Google AMP Validator

Jessica is analyzing the results of the A/B test for her redesign of the DinoWorld mobile site. The bounce rate for one particular mobile device is significantly higher than all the rest. What does this indicate?

Jessica is analyzing the results of the A/B test for her redesign of the DinoWorld mobile site. The bounce rate for one particular mobile device is significantly higher than all the rest. What does this indicate?

Answer

•  The device attracts users who may not like DinoWorld.
•  The device's users require a smaller, less prominent search bar.
•  The site may not function correctly on that device.
•  The device's users require a high level of personalization.

These are all key to good mobile site design except?

• J1. These are all key to good mobile site design except?

  1.  Easy user customization
  2.  Easy navigation
  3.  Easy search
  4.  Easy conversion

• C2. Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company which sells aronia earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

  1.  Get new users who most likely complete in-app actions.
  2.  Get new users for her app.
  3.  Target cost per install (tCPI)
  4.  Google Play Store optimization

• D3. How does AdWords data-driven attribution give credit for conversions?

  1.  It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
  2.  It uses the linear model to credit conversions equally across all clicks on the path.
  3.  It gives more credit to clicks that happened closer to the conversion.
  4.  It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.

• G4. AdWords Smart Bidding uses machine learning and your account data to help you do what?

  1.  Make informed bidding decisions and value mobile accurately.
  2.  Prevent your total spend from surpassing the hard limit you set.
  3.  Limit your bids to the times of day when competition for ad space is lowest.
  4.  Let you adjust your bids manually, so you're visible when customers are looking for you.

Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?

Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?

Answer

•  Run promotions annually, instead of seasonally
•  Take advantage of search engine optimization
•  Use a search engine management platform
•  Reduce the number of keywords in the campaign

Which marketing currency is commonly associated with the "Care" stage?

Which marketing currency is commonly associated with the "Care" stage?

Answer

•  Money and fans
•  Attention
•  Time
•  Money

What would be the best key performance indicator for a coffee company that just opened and is trying to attract a new clientele in the "Think" stage?

What would be the best key performance indicator for a coffee company that just opened and is trying to attract a new clientele in the "Think" stage?

Answer

•  Number of coffees purchased
•  Number of customers who asked for a loyalty card
•  Video views of a new video talking about their unique selling point around how they roast coffee
•  Number of up-sells of pastries and baked goods

When using surveys to measure brand health in the digital ecosystem, what is the preferred methodology?

When using surveys to measure brand health in the digital ecosystem, what is the preferred methodology?

Answer

•  Staged roll-out
•  Appreciative inquiry
•  Content analysis
•  Exposed/unexposed

Which would be the best behavior to confirm that you're relevant in this micromoment: "I-want-to-visit-Berlin"?

Which would be the best behavior to confirm that you're relevant in this micromoment: "I-want-to-visit-Berlin"?

Answer

•  A customer clicked on a display ad for cheap European train passes
•  A customer researched about how to make Berlin brewery-style beer
•  A customer read your article on "Best restaurants in Berlin"
•  A customer watched a movie called "I Love Europe" on YouTube
• It might not be the correct answer, you should do your homework by learning in the Academy for ads.
• If your looking for the right answer for: "Which would be the best behavior to confirm that you're relevant in this micromoment: "I-want-to-visit-Berlin"?"

If you wanted to see how a consumer journey moves across devices, what method would be best?

If you wanted to see how a consumer journey moves across devices, what method would be best?

Answer

•  Geo-targeting or user-based
•  Just user-based
•  Cross-device tracking
•  Geo-targeting or panel

Each month, Tracy received separate reports from her display, mobile, search, and video teams. Analyzing the data was super tough. What solution would you recommend?

Each month, Tracy received separate reports from her display, mobile, search, and video teams. Analyzing the data was super tough. What solution would you recommend?

Answer

•  Integrate databases into one platform
•  Better manage cross-channel measurment
•  Just read the one with the best results
•  Try last-click attribution

What experiment would be best to answer this question: How effective is video advertising at driving sales in offline stores?

What experiment would be best to answer this question: How effective is video advertising at driving sales in offline stores?

Answer

•  Try a geo-targeted method. Only show the ad to specific people in specific regions and compare the results to those who didn't see the ad.
•  Run a questionnaire using a random sample to see if they think the ads were really the factor that enticed them to visit their website. Compare this with time-on-site analytics for further insight.
•  Just apply the user-based method that is part of Google's cross-device tracking tools and a data management platform to see what channels are really working and not working.
•  Try a randomized brand-lift experiment to see whether website visits increased in areas where the mobile video campaign was running. Verify with analytics' data.
•