Jose has a limited AdWords budget, and his ads aren't showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

Jose has a limited AdWords budget, and his ads aren't showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

Answer

•  Replace his three most expensive keywords with lower-priced keywords
•  Slightly lower bids
•  Slightly raise bids
•  Choose accelerated instead of standard delivery

Which of the following is not a benefit that you'd expect from Shopping ads?

Which of the following is not a benefit that you'd expect from Shopping ads?

Answer

•  Free listings
•  Better-qualified leads
•  More traffic and leads
•  Ease of targeting without needing keywords

True or false: Adding an extension to a text ad improves an advertiser's Quality Score.

True or false: Adding an extension to a text ad improves an advertiser's Quality Score.

Answer

•  False
•  True

High quality ratings for an ad can:

High quality ratings for an ad can:

Answer

•  increase how often people click on it.
•  be achieved with an increase in bid.
•  increase its average cost-per-click (avg. CPC) bid.
•  improve its position.

Zoe has a website selling customisable electronic greeting cards. What could be interfering with her getting the most possible conversions?

Zoe has a website selling customisable electronic greeting cards. What could be interfering with her getting the most possible conversions?

Answer

•  Some of her keywords are on the landing page.
•  The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations and get well.
•  It's obvious on the landing page that she's selling greeting cards.
•  When people click the ad, they're taken to the get-well category.

The format of a Shopping ad is different from that of a standard text ad in that it includes:

The format of a Shopping ad is different from that of a standard text ad in that it includes:

Answer

•  a product image, title and price.
•  a product image, title, price and extension.
•  a product image, background colour and price.
•  a product image, title, price and merchant name.

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