You want to explain to your boss why the company should invest in mobile site optimization and improvement. What should you say?

You want to explain to your boss why the company should invest in mobile site optimization and improvement. What should you say?

Answer

•  "Improving our mobile site leads to better quality of rich-media assets."
•  "Mobile site improvement slows down our site leading to a higher quality mobile experience."
•  "Mobile optimization leads to decreased advertising spend and higher user engagement."
•  "More customers finding and using our mobile site directly correlates to increased revenue."

Sally is optimizing a very large and complex website. What action can she take to optimize font performance?

Sally is optimizing a very large and complex website. What action can she take to optimize font performance?

Answer

•  Ensure that the default "lazy loading" is on.
•  Subset fonts to deliver just the glyphs a page requires.
•  Provide fonts in one format only.
•  Use as many fonts and font variants as possible.

Enabling users to place an order on your site without registering provides what kind of opportunity for mobile users?

Enabling users to place an order on your site without registering provides what kind of opportunity for mobile users?

Answer

•  To develop loyalty to a new brand
•  To purchase from many different brands
•  To avoid detection
•  To gain discounts

Mobile users judge a site's search function based on what criteria?

Mobile users judge a site's search function based on what criteria?

Answer

•  The quality of the call-to-action
•  The results returned first
•  If it can guess their demographic details
•  The placement and behavior of the logo

Roger is your typical mobile site user. He loves mobile sites, but is extremely frustrated by what behavior?

Roger is your typical mobile site user. He loves mobile sites, but is extremely frustrated by what behavior?

Answer

•  Sites that ask for his location and make clear why they are requesting it
•  Sites that only use mobile optimized pages
•  Sites that let him choose between a "desktop site" and a "mobile site"
•  Sites that require him to zoom in and out

A bank is developing a Progressive Web App. Which of the following would be an effective use of push notifications?

A bank is developing a Progressive Web App. Which of the following would be an effective use of push notifications?

Answer

•  Send hourly reminders of new credit card offerings.
•  Allow mobile users to securely submit credit card information with a single click.
•  Notify mobile users of a withdrawal over a specified limit.
•  Provide more efficient checkout for mobile users ordering checks and other services.

Which element is removed from a minified HTML file in order to compress data?

Which element is removed from a minified HTML file in order to compress data?

Answer

•  Whitespace
•  Scripts
•  Div tags
•  CSS declarations