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Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it's improving her campaign performance?

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A bank is developing a Progressive Web App. Which of the following would be an effective use of push notifications?
A client is asking you why they should evaluate the number of clicks on their search ads relative to the number of impressions received. What should you tell them?
A client reports issues viewing their site on a popular mobile phone
A client wants to get more clicks on their ad and also raise their Quality Score. Which of these actions may get them more clicks without raising their Quality Score?
A furniture shop owner is creating their first AdWords campaign. What's the best way to group their products?
A new client wants to promote their three Indian restaurants
A Partner Program channel can serve ads on YouTube once it reaches 100 views.
a product image
a search advertiser should focus on:
a senior account manager at a large digital agency
A webpage appears to hang for several seconds before anything appears on screen. Which of the following steps is likely to help reduce load times?
A webpage with several menu animations performs poorly
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According to Google data
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advertisers should:
AdWords Smart Bidding uses machine learning and your account data to help you do what?
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among consumers who conduct a local search on their smartphone
An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn't available. The most likely reason is that the advertiser:
An advertiser edits an ad and notices that its position is lower than that of the previous version. What's the most likely cause?
An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on week nights. The normal bid is £0.40 and the bid
and advertisers alike on YouTube.
and his ads aren't showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
and video teams. Analyzing the data was super tough. What solution would you recommend?
and you see that their business app
and you'd like to set a maximum cost-per-click (
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based on fluctuations in traffic?
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but is extremely frustrated by what behavior?
but it appears fine on a different device. What should be your first tool to diagnose this?
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Data shows that your client's ad that appears to people in London gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10
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Dustin wants to write a great text ad that will get people's attention when they're searching on Google. What should he do to generate the most clicks?
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Embracing the Aging Process
Enabling users to place an order on your site without registering provides what kind of opportunity for mobile users?
even on the latest mobile phone. Which of the following is a likely cause of the slowdown?
Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long
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Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
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Hannah is having a sale. In her ads
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High quality ratings for an ad can:
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How do you redesign your site to incorporate mobile user experience design principles?
How does Google determine which content is suitable for advertising on the Display Network?
How does the application (app) shell of a Progressive Web App (PWA) improve performance in poor network conditions?
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how many then visit a shop within a day?
How might you explain to an account manager why they should identify how much a conversion costs when setting up conversion tracking for a client's search network campaign?
how much of your budget can be spent to show your ads on certain days
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How would you avoid advertising on off-brand keywords across multiple AdWords display campaigns?
How would you explain the importance of ad impressions to a client who's concerned that their search network campaign is generating impressions but no clicks?
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If an advertiser has the same keyword in two different ad groups
If you want to target ads only to people who speak Spanish
If you wanted to see how a consumer journey moves across devices
If your campaign's daily budget is £20
in different areas of London
In order to differentiate ads from those of competitors
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Jessica is analyzing the results of the A/B test for her redesign of the DinoWorld mobile site. The bounce rate for one particular mobile device is signific
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Jose has a limited AdWords budget
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likes having an AdWords manager account. What can she do with a manager account that she can't do with an individual account?
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Maria would like to target people who've already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach
Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it's improving her campaign performance?
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Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions
mobile
Mobile users judge a site's search function based on what criteria?
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One factor that the AdWords system uses to calculate an ad's actual cost per click (CPC) is the:
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Return on investment (ROI) information can help you to manage a client's campaign by helping you determine how to:
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Roger is your typical mobile site user. He loves mobile sites
Roxanne's online estate jewellery sales are lagging despite running a great text ad. What else might she do to drive sales?
Sally is optimizing a very large and complex website. What action can she take to optimize font performance?
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Search terms report data shows that people who click on ads promoting your prescription glas
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she wants to include the amount of time left in the sale. What's the best way to do this?
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Small-business owner Marcos set up his AdWords campaign by thinking of 'obvious' keywords off the top of his head. What's one way he might improve them?
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The format of a Shopping ad is different from that of a standard text ad in that it includes:
the one entered in a given auction will have the:
The owners of a coffeehouse would like to run an 'afternoon espresso' promotion to increase sales on weekdays. Whic
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These are all key to good mobile site design except?
These were created to promote a positive community for video creators
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title
To create a customer experience that's relevant and useful at every touch point
To optimise a client's campaign to get the most out of their mobile advertising
to people searching for places to eat. How might you organise their account?
tobacco
Tracy received separate reports from her display
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True or false: Adding an extension to a text ad improves an advertiser's Quality Score.
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Understanding Arthritis
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What AMP tool is a proxy-based content delivery network for delivering all valid AMP documents?
What can you learn from attribution reports?
What experiment would be best to answer this question: How effective is video advertising at driving sales in offline stores?
What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time that it's eligible to appear?
what is the preferred methodology?
What kinds of images are resolution- and scale-independent?
what method would be best?
What tool can you use to measure mobile website performance on a desktop computer?
What would be the best key performance indicator for a coffee company that just opened and is trying to attract a new clientele in the "Think" stage?
When using surveys to measure brand health in the digital ecosystem
Which element is removed from a minified HTML file in order to compress data?
Which marketing currency is commonly associated with the "Care" stage?
Which of the following does AdWords Editor not let users do?
Which of the following is a feature enabled by the Service Worker API?
Which of the following is an effective brand control to avoid placements on specific sites with an AdWords display campaign?
Which of the following is Keyword Planner not able to do?
Which of the following is not a benefit that you'd expect from Shopping ads?
Which report and metric should you analyse to see how often your client's ads are appearing above search results in comparison with other advertisers?
which result is most likely?
Which statement is true?
Which term describes the stage in which the browser relates interpreted HTML and CSS documents to display a webpage?
Which would be the best behavior to confirm that you're relevant in this micromoment: "I-want-to-visit-Berlin"?
while ads showing in Manchester get 70 conve
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You can add a '+' modifier in front of the words in a broad match keyword to:
You can use target cost-per-acquisition (CPA) bidding to help:
you can:
you could use:
You have a budget of £75 per day for your client's search campaign
You have a catering van and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1.
You have a friend starting their first AdWords campaign. What would you suggest about how to choose keywords?
You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3
You manage the campaigns for a client who runs a wine tour business in Florence. The ads have stopped showing o
You manage the campaigns for a pushchair manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns
you should:
You want to explain to your boss why the company should invest in mobile site optimization and improvement. What should you say?
You want to see how raising your client's target cost per acquisition (CPA) might affect their ad performance. Which tool could help?
You're reviewing the campaigns of a new client who wants to better promote their childcare facility to parents r
You're reviewing the paid and organic search report for a client who runs a Maui snorkelling tour business
You're the account manager for a client who wants to increase reservations at their boutique hotel. You've been
You're tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint
Your client's product costs £50 to produce and it sells for £150. They've sold 10 units and spent £700 on their AdWords
Zoe has a website selling customisable electronic greeting cards. What could be interfering with her getting the most possible con

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This blog is a compilation of opinions from various authors. It's not advice; it's information that you can take or leave as you please. We don't intend to replace professional medical consultation or treatment. If you're seriously ill, you should get medical help from real doctors. Your health is in your own hands.

All the tips mentioned here are strictly informational. This site does not provide medical advice. Consult with your doctor before using any of these tips or treatments.

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