A Partner Program channel can serve ads on YouTube once it reaches 100 views.

A Partner Program channel can serve ads on YouTube once it reaches 100 views.

Answer

•  False
•  True

How would you avoid advertising on off-brand keywords across multiple AdWords display campaigns?

• 1. How would you avoid advertising on off-brand keywords across multiple AdWords display campaigns?

  1.  Use the Shared Library in AdWords to apply your exclusions list to multiple campaigns.
  2.  Create an account level keyword exclusions list.
  3.  Submit your off-brand list to your Google support or sales rep to enter into the system.
  4.  Exclude each off-brand keyword in each of your campaigns.

• A2. Which of the following is an effective brand control to avoid placements on specific sites with an AdWords display campaign?

  1.  Placement exclusions
  2.  Topic exclusions
  3.  Keyword exclusions
  4.  Site exclusions
  5.  both are incorrect

How does Google determine which content is suitable for advertising on the Display Network?

How does Google determine which content is suitable for advertising on the Display Network?

Answer

•  It categorizes content into three categories: low, medium, and premier.
•  Once Google approves a new publisher, all of that publisher's content is eligible to serve ads through the Display Network.
•  Publishers tell Google which content is suitable for ads.
•  All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.

These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.

These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.

Answer

•  AdSense Program Policies
•  YouTube Community Guidelines
•  Google Display Network Policies
•  YouTube Partner Program

Which of the following is an effective brand control to avoid placements on specific sites with an AdWords display campaign?

Which of the following is an effective brand control to avoid placements on specific sites with an AdWords display campaign?

Answer

•  Topic exclusions
•  Site exclusions
•  Keyword exclusions
•  Placement exclusions

How would you avoid advertising on off-brand keywords across multiple AdWords display campaigns?

How would you avoid advertising on off-brand keywords across multiple AdWords display campaigns?

Answer

•  Use the Shared Library in AdWords to apply your exclusions list to multiple campaigns.
•  Submit your off-brand list to your Google support or sales rep to enter into the system.
•  Exclude each off-brand keyword in each of your campaigns.
•  Create an account level keyword exclusions list.

•  Both of these answers are incorrect. Try and learn the right ones through Ad Academy

• G1. AdWords Smart Bidding uses machine learning and your account data to help you do what?

  1.  Make informed bidding decisions and value mobile accurately.
  2.  Prevent your total spend from surpassing the hard limit you set.
  3.  Limit your bids to the times of day when competition for ad space is lowest.
  4.  Let you adjust your bids manually, so you're visible when customers are looking for you.

• L2. A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

  1.  Context
  2.  Cell signals
  3.  WIFI
  4.  Customer profiles