You manage the campaigns for a client who runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure that the ads are shown?

You manage the campaigns for a client who runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure that the ads are shown?

Answer

•  Use Target Outranking Share bidding
•  Raise the target cost-per-acquisition (CPA) bid
•  Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn't spent in the morning
•  Improve the quality of the campaigns' keywords by making sure that they're relevant to the ads' text and landing pages