Zoe has a website selling customisable electronic greeting cards. What could be interfering with her getting the most possible conversions?

Zoe has a website selling customisable electronic greeting cards. What could be interfering with her getting the most possible conversions?

Answer

•  Some of her keywords are on the landing page.
•  The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations and get well.
•  It's obvious on the landing page that she's selling greeting cards.
•  When people click the ad, they're taken to the get-well category.