These are all key to good mobile site design except?

• J1. These are all key to good mobile site design except?

  1.  Easy user customization
  2.  Easy navigation
  3.  Easy search
  4.  Easy conversion

• C2. Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company which sells aronia earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

  1.  Get new users who most likely complete in-app actions.
  2.  Get new users for her app.
  3.  Target cost per install (tCPI)
  4.  Google Play Store optimization

• D3. How does AdWords data-driven attribution give credit for conversions?

  1.  It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
  2.  It uses the linear model to credit conversions equally across all clicks on the path.
  3.  It gives more credit to clicks that happened closer to the conversion.
  4.  It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.

• G4. AdWords Smart Bidding uses machine learning and your account data to help you do what?

  1.  Make informed bidding decisions and value mobile accurately.
  2.  Prevent your total spend from surpassing the hard limit you set.
  3.  Limit your bids to the times of day when competition for ad space is lowest.
  4.  Let you adjust your bids manually, so you're visible when customers are looking for you.