How does Google determine which content is suitable for advertising on the Display Network?

How does Google determine which content is suitable for advertising on the Display Network?

Answer

•  It categorizes content into three categories: low, medium, and premier.
•  Once Google approves a new publisher, all of that publisher's content is eligible to serve ads through the Display Network.
•  Publishers tell Google which content is suitable for ads.
•  All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.