Dustin wants to write a great text ad that will get people's attention when they're searching on Google. What should he do to generate the most clicks?

Dustin wants to write a great text ad that will get people's attention when they're searching on Google. What should he do to generate the most clicks?

Answer

•  Put special characters in the ad headline
•  Include his keywords in the ad text
•  Put the ad headline in all capital letters
•  Include his business address in the ad text