How would you avoid advertising on off-brand keywords across multiple AdWords display campaigns?

• 1. How would you avoid advertising on off-brand keywords across multiple AdWords display campaigns?

  1.  Use the Shared Library in AdWords to apply your exclusions list to multiple campaigns.
  2.  Create an account level keyword exclusions list.
  3.  Submit your off-brand list to your Google support or sales rep to enter into the system.
  4.  Exclude each off-brand keyword in each of your campaigns.

• A2. Which of the following is an effective brand control to avoid placements on specific sites with an AdWords display campaign?

  1.  Placement exclusions
  2.  Topic exclusions
  3.  Keyword exclusions
  4.  Site exclusions
  5.  both are incorrect