You have a friend starting their first AdWords campaign. What would you suggest about how to choose keywords?

You have a friend starting their first AdWords campaign. What would you suggest about how to choose keywords?

Answer

•  Set a theme for each campaign and choose related keywords.
•  Include more than 50 keywords in one ad group.
•  Keep each keyword to a single word, rather than a phrase.
•  Set a theme for each ad group and choose related keywords.