How would you avoid advertising on off-brand keywords across multiple AdWords display campaigns?

How would you avoid advertising on off-brand keywords across multiple AdWords display campaigns?

Answer

•  Use the Shared Library in AdWords to apply your exclusions list to multiple campaigns.
•  Submit your off-brand list to your Google support or sales rep to enter into the system.
•  Exclude each off-brand keyword in each of your campaigns.
•  Create an account level keyword exclusions list.