What can you learn from attribution reports?

What can you learn from attribution reports?

Answer

•  The number of conversions that the same customer completes after clicking an ad
•  Budget usage for all search campaigns, including limitations and opportunities for more traffic
•  The series of steps that customers take before completing a conversion, including information on ads, clicks and other elements of a campaign
•  The series of steps that customers take after completing a conversion, including information on ads, clicks and other elements of a campaign