Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?

Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?

Answer

•  Run promotions annually, instead of seasonally
•  Take advantage of search engine optimization
•  Use a search engine management platform
•  Reduce the number of keywords in the campaign