You can add a '+' modifier in front of the words in a broad match keyword to:

You can add a '+' modifier in front of the words in a broad match keyword to:

Answer

•  specify that certain words and their close variants be prioritised.
•  override a negative keyword with a positive one.
•  specify that someone's search must include certain words or their close variations.
•  indicate that this keyword should be dynamically inserted in your ad text.