You're reviewing the paid and organic search report for a client who runs a Maui snorkelling tour business, and you see that their business appears only in organic search for queries such as 'boat snorkelling tour' and 'beachside snorkelling tour'. You can use this information to:

You're reviewing the paid and organic search report for a client who runs a Maui snorkelling tour business, and you see that their business appears only in organic search for queries such as 'boat snorkelling tour' and 'beachside snorkelling tour'. You can use this information to:

Answer

•  lower the budget for all of their campaigns that contain these queries as keywords.
•  create two separate ad groups focused on boat and beachside snorkelling and include these queries as keywords.
•  increase the bids for keywords that include the terms 'boat', 'snorkelling' and 'beachside'.
•  increase the budget for all of their campaigns that contain these queries as keywords.