Roxanne's online estate jewellery sales are lagging despite running a great text ad. What else might she do to drive sales?

Roxanne's online estate jewellery sales are lagging despite running a great text ad. What else might she do to drive sales?

Answer

•  Increase her maximum cost-per-click (max. CPC) bid
•  Add a location extension to her ad
•  Use the Shopping ad format
•  Increase the number of keywords in each ad group