Which report and metric should you analyse to see how often your client's ads are appearing above search results in comparison with other advertisers?

Which report and metric should you analyse to see how often your client's ads are appearing above search results in comparison with other advertisers?

Answer

•  Ad group data that you customise with the Report Editor
•  Average position metric from the auction insights report
•  Top-of-page rate metric from the auction insights report
•  Ad average position metric from the paid and organic report

A client is asking you why they should evaluate the number of clicks on their search ads relative to the number of impressions received. What should you tell them?

A client is asking you why they should evaluate the number of clicks on their search ads relative to the number of impressions received. What should you tell them?

Answer

•  They can better understand whether potential customers find the ads appealing.
•  They can better understand what happens after potential customers click the ads.
•  They can get an idea of how many people who have seen their ads actually became customers.
•  They can get an idea of how many people double-clicked the ads.

Which statement is true?

Which statement is true?

Answer

•  Call-only ads only let people call the business.
•  Ads with call extensions only let people call the business.
•  Call-only ads are available exclusively on the Display Network.
•  Call extensions send people to a landing page with a phone number.

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

Answer

•  The target CPA bid was lower than the recommended amount.
•  The conversion-tracking code snippet was not added to the site.
•  The cost-per-click (CPC) bid was lower than the recommended amount.
•  The target CPA bid was higher than the recommended amount.

You can use target cost-per-acquisition (CPA) bidding to help:

You can use target cost-per-acquisition (CPA) bidding to help:

Answer

•  generate more clicks than manual bidding would generate.
•  get as many conversions as possible within a flexible budget range.
•  get as many clicks as possible within your budget.
•  get as many conversions as possible within your budget.

Which of the following does AdWords Editor not let users do?

Which of the following does AdWords Editor not let users do?

Answer

•  Simultaneously make edits to multiple accounts online
•  Export and import files
•  View statistics for all campaigns
•  Keep working while offline

You're reviewing the campaigns of a new client who wants to better promote their childcare facility to parents researching childcare on their mobile devices. Currently, their ads include generic text about childcare. To optimise their ads for mobile, you might create an ad with:

You're reviewing the campaigns of a new client who wants to better promote their childcare facility to parents researching childcare on their mobile devices. Currently, their ads include generic text about childcare. To optimise their ads for mobile, you might create an ad with:

Answer

•  a headline and description text that encourages people to sign up for a tour and uses location extensions so that they know where the client's business is located.
•  the computer version of the facility's website as the landing page, and a headline and description text that encourages people to sign up for the facility's newsletter.
•  a headline and description text that includes a customer testimonial and uses the previous visit's automated ad extension to let people see when they last visited the client's website.
•  the mobile version of the facility's website as the landing page, using an interactive video showing current students and teachers reading together.