You have a budget of £75 per day for your client's search campaign, and you'd like to set a maximum cost-per-click (max. CPC) bid of £1. How can you confirm that this is the right bid amount for getting the most clicks?

You have a budget of £75 per day for your client's search campaign, and you'd like to set a maximum cost-per-click (max. CPC) bid of £1. How can you confirm that this is the right bid amount for getting the most clicks?

Answer

•  Bid across multiple ad groups to determine the average
•  Try various CPC amounts to determine the average
•  Raise your max. CPC to £3 to cover possible competitive bids
•  Use bid simulators to see CPC estimates

You're the account manager for a client who wants to increase reservations at their boutique hotel. You've been manually managing the bids for their campaigns, and you're looking for ways to save time and optimise. How can you most effectively do this?

You're the account manager for a client who wants to increase reservations at their boutique hotel. You've been manually managing the bids for their campaigns, and you're looking for ways to save time and optimise. How can you most effectively do this?

Answer

•  Apply target cost-per-acquisition (CPA) bidding to drive conversions at the client's desired CPA
•  Create one campaign and apply target search page location bidding to drive visibility and reservations
•  Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions
•  Create two separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply Maximise Clicks bidding to each campaign

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time that it's eligible to appear?

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time that it's eligible to appear?

Answer

•  Historical conversion data
•  Forecast data
•  Manual bid changes
•  Test conversions

If your campaign's daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

If your campaign's daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

Answer

•  Up to £24
•  Up to £30
•  Up to £20
•  Up to £21

A furniture shop owner is creating their first AdWords campaign. What's the best way to group their products?

A furniture shop owner is creating their first AdWords campaign. What's the best way to group their products?

Answer

•  Create a new campaign for every bed sold at the shop
•  Group them in a single ad group
•  Separate them in ad groups with themes like sofa beds, king-size beds and queen-size beds
•  Separate them in ad groups based on what the owner thinks will sell best on the Search vs the Display Network

A client wants to get more clicks on their ad and also raise their Quality Score. Which of these actions may get them more clicks without raising their Quality Score?

A client wants to get more clicks on their ad and also raise their Quality Score. Which of these actions may get them more clicks without raising their Quality Score?

Answer

•  Adding an extension
•  Improving a lower-level page on their website
•  Using the Shopping ad format
•  Reducing inventory prices

A new client wants to promote their three Indian restaurants, in different areas of London, to people searching for places to eat. How might you organise their account?

A new client wants to promote their three Indian restaurants, in different areas of London, to people searching for places to eat. How might you organise their account?

Answer

•  Create one campaign with an ad group for all restaurant locations
•  Create several campaigns with two ad groups each: dine in and takeaway
•  Create one campaign with an ad group for each restaurant location
•  Create one campaign with an ad group for each menu item