You manage the campaigns for a pushchair manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

You manage the campaigns for a pushchair manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

Answer

•  estimate revenue based on the value of a click, factor out gross margins and subtract AdWords costs.
•  estimate revenue based on in-store sales, factor out gross margins and subtract AdWords costs.
•  estimate revenue based on the value of an AdWords customer, factor out gross margins and subtract AdWords costs.
•  estimate revenue based on online sales, factor out gross margins and subtract AdWords costs.

To create a customer experience that's relevant and useful at every touch point, a search advertiser should focus on:

To create a customer experience that's relevant and useful at every touch point, a search advertiser should focus on:

Answer

•  carrying over the theme of the traditional ad campaign to the online campaign.
•  addressing consumers' needs.
•  launching a cross-device campaign.
•  running ads only on mobile devices.

You want to see how raising your client's target cost per acquisition (CPA) might affect their ad performance. Which tool could help?

You want to see how raising your client's target cost per acquisition (CPA) might affect their ad performance. Which tool could help?

Answer

•  Keyword Simulator
•  Target CPA Planner
•  Target CPA Simulator
•  Target Bid Simulator

You have a friend starting their first AdWords campaign. What would you suggest about how to choose keywords?

You have a friend starting their first AdWords campaign. What would you suggest about how to choose keywords?

Answer

•  Set a theme for each campaign and choose related keywords.
•  Include more than 50 keywords in one ad group.
•  Keep each keyword to a single word, rather than a phrase.
•  Set a theme for each ad group and choose related keywords.

Dustin wants to write a great text ad that will get people's attention when they're searching on Google. What should he do to generate the most clicks?

Dustin wants to write a great text ad that will get people's attention when they're searching on Google. What should he do to generate the most clicks?

Answer

•  Put special characters in the ad headline
•  Include his keywords in the ad text
•  Put the ad headline in all capital letters
•  Include his business address in the ad text

To optimise a client's campaign to get the most out of their mobile advertising, you can:

To optimise a client's campaign to get the most out of their mobile advertising, you can:

Answer

•  use the maximise clicks flexible bid strategy to increase the number of clicks that their ads get from users viewing the ads on mobile devices.
•  set shorter conversion windows to capture users who convert after researching on multiple devices.
•  set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data.
•  edit the campaign's ad text to include information about how customers can purchase the product on their computers.

You manage the campaigns for a client who runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure that the ads are shown?

You manage the campaigns for a client who runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure that the ads are shown?

Answer

•  Use Target Outranking Share bidding
•  Raise the target cost-per-acquisition (CPA) bid
•  Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn't spent in the morning
•  Improve the quality of the campaigns' keywords by making sure that they're relevant to the ads' text and landing pages