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You manage the campaigns for a client who runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure that the ads are shown?
You manage the campaigns for a client who runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure that the ads are shown?
You're reviewing the paid and organic search report for a client who runs a Maui snorkelling tour business, and you see that their business appears only in organic search for queries such as 'boat snorkelling tour' and 'beachside snorkelling tour'. You can use this information to:
You're reviewing the paid and organic search report for a client who runs a Maui snorkelling tour business, and you see that their business appears only in organic search for queries such as 'boat snorkelling tour' and 'beachside snorkelling tour'. You can use this information to:
Answer
In order to differentiate ads from those of competitors, advertisers should:
In order to differentiate ads from those of competitors, advertisers should:
Answer
Small-business owner Marcos set up his AdWords campaign by thinking of 'obvious' keywords off the top of his head. What's one way he might improve them?
Small-business owner Marcos set up his AdWords campaign by thinking of 'obvious' keywords off the top of his head. What's one way he might improve them?
Answer
You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:
You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:
Answer
Data shows that your client's ad that appears to people in London gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Manchester get 70 conversions at a cost of £1400 and CPA of £20. If you have a CPA goal of £12, what bid adjustment would you set for each location?
Data shows that your client's ad that appears to people in London gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Manchester get 70 conversions at a cost of £1400 and CPA of £20. If you have a CPA goal of £12, what bid adjustment would you set for each location?
Answer
You have a catering van and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What's the final bid amount?
You have a catering van and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What's the final bid amount?
Answer
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