Small-business owner Marcos set up his AdWords campaign by thinking of 'obvious' keywords off the top of his head. What's one way he might improve them?

Small-business owner Marcos set up his AdWords campaign by thinking of 'obvious' keywords off the top of his head. What's one way he might improve them?

Answer

•  Stick with the current keywords for two months to collect enough viable data
•  See the suggestions on the Keywords page
•  See the suggestions on the Opportunities page
•  Click the 'Automatic keyword refresh' button

You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:

You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:

Answer

•  CPC Simulator
•  Bid Simulator
•  Keyword Simulator
•  Portfolio Simulator

Data shows that your client's ad that appears to people in London gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Manchester get 70 conversions at a cost of £1400 and CPA of £20. If you have a CPA goal of £12, what bid adjustment would you set for each location?

Data shows that your client's ad that appears to people in London gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Manchester get 70 conversions at a cost of £1400 and CPA of £20. If you have a CPA goal of £12, what bid adjustment would you set for each location?

Answer

•  +40% for London, -20% for Manchester
•  +20% for London, -40% for Manchester
•  +20% for London, -20% for Manchester
•  +40% for London, -40% for Manchester

You have a catering van and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What's the final bid amount?

You have a catering van and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What's the final bid amount?

Answer

•  £1.70
•  £2
•  £1.80
•  £2.80

If an advertiser has the same keyword in two different ad groups, the one entered in a given auction will have the:

If an advertiser has the same keyword in two different ad groups, the one entered in a given auction will have the:

Answer

•  highest cost-per-acquisition (CPA) bid.
•  highest Ad Rank.
•  highest maximum cost-per-click (max. CPC) bid.
•  lowest maximum CPC bid.

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on week nights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on week nights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

Answer

•  £0.03
•  £0.32
•  £0.31
•  £0.30

You're tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

You're tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

Answer

•  Receive fewer conversions while paying more on average per conversion
•  Receive more conversions while paying less on average per conversion
•  Receive fewer conversions while paying less on average per conversion
•  Receive more conversions while paying more on average per conversion