If an advertiser has the same keyword in two different ad groups, the one entered in a given auction will have the:

If an advertiser has the same keyword in two different ad groups, the one entered in a given auction will have the:

Answer

•  highest cost-per-acquisition (CPA) bid.
•  highest Ad Rank.
•  highest maximum cost-per-click (max. CPC) bid.
•  lowest maximum CPC bid.

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on week nights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on week nights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

Answer

•  £0.03
•  £0.32
•  £0.31
•  £0.30

You're tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

You're tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

Answer

•  Receive fewer conversions while paying more on average per conversion
•  Receive more conversions while paying less on average per conversion
•  Receive fewer conversions while paying less on average per conversion
•  Receive more conversions while paying more on average per conversion

How would you explain the importance of ad impressions to a client who's concerned that their search network campaign is generating impressions but no clicks?

How would you explain the importance of ad impressions to a client who's concerned that their search network campaign is generating impressions but no clicks?

Answer

•  They can give an idea of how often their ad is shown to potential customers.
•  They can help calculate how often someone clicked on their ad and then converted.
•  They can help evaluate how engaging their ad is to potential customers.
•  They can give an idea of how often someone clicked on their ad.

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn't available. The most likely reason is that the advertiser:

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn't available. The most likely reason is that the advertiser:

Answer

•  has fewer than 15 conversions in the last 30 days.
•  is using Google Analytics.
•  has fewer than five conversions in the last 15 days.
•  is using another automated bid strategy.

If you want to target ads only to people who speak Spanish, you can:

If you want to target ads only to people who speak Spanish, you can:

Answer

•  in your ad text, make a reference to Spanish speakers.
•  write your ad and keywords in Spanish and target the Spanish language.
•  have Google translate your ad and keywords into Spanish.
•  write your ad and keywords in English and target the Spanish language.

Maria would like to target people who've already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the search network?

Maria would like to target people who've already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the search network?

Answer

•  Flexible bidding
•  Retargeting lists for text ads
•  Remarketing lists for search ads
•  Dynamic search ads