How would you explain the importance of ad impressions to a client who's concerned that their search network campaign is generating impressions but no clicks?

How would you explain the importance of ad impressions to a client who's concerned that their search network campaign is generating impressions but no clicks?

Answer

•  They can give an idea of how often their ad is shown to potential customers.
•  They can help calculate how often someone clicked on their ad and then converted.
•  They can help evaluate how engaging their ad is to potential customers.
•  They can give an idea of how often someone clicked on their ad.

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn't available. The most likely reason is that the advertiser:

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn't available. The most likely reason is that the advertiser:

Answer

•  has fewer than 15 conversions in the last 30 days.
•  is using Google Analytics.
•  has fewer than five conversions in the last 15 days.
•  is using another automated bid strategy.

If you want to target ads only to people who speak Spanish, you can:

If you want to target ads only to people who speak Spanish, you can:

Answer

•  in your ad text, make a reference to Spanish speakers.
•  write your ad and keywords in Spanish and target the Spanish language.
•  have Google translate your ad and keywords into Spanish.
•  write your ad and keywords in English and target the Spanish language.

Maria would like to target people who've already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the search network?

Maria would like to target people who've already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the search network?

Answer

•  Flexible bidding
•  Retargeting lists for text ads
•  Remarketing lists for search ads
•  Dynamic search ads

Roxanne's online estate jewellery sales are lagging despite running a great text ad. What else might she do to drive sales?

Roxanne's online estate jewellery sales are lagging despite running a great text ad. What else might she do to drive sales?

Answer

•  Increase her maximum cost-per-click (max. CPC) bid
•  Add a location extension to her ad
•  Use the Shopping ad format
•  Increase the number of keywords in each ad group

An advertiser edits an ad and notices that its position is lower than that of the previous version. What's the most likely cause?

An advertiser edits an ad and notices that its position is lower than that of the previous version. What's the most likely cause?

Answer

•  The advertiser's landing page is down for maintenance.
•  The edited ad is less relevant to the keywords in the ad group.
•  The edited ad has a lower conversion rate.
•  The advertiser's budget has been depleted.

You can add a '+' modifier in front of the words in a broad match keyword to:

You can add a '+' modifier in front of the words in a broad match keyword to:

Answer

•  specify that certain words and their close variants be prioritised.
•  override a negative keyword with a positive one.
•  specify that someone's search must include certain words or their close variations.
•  indicate that this keyword should be dynamically inserted in your ad text.