Roxanne's online estate jewellery sales are lagging despite running a great text ad. What else might she do to drive sales?

Roxanne's online estate jewellery sales are lagging despite running a great text ad. What else might she do to drive sales?

Answer

•  Increase her maximum cost-per-click (max. CPC) bid
•  Add a location extension to her ad
•  Use the Shopping ad format
•  Increase the number of keywords in each ad group

An advertiser edits an ad and notices that its position is lower than that of the previous version. What's the most likely cause?

An advertiser edits an ad and notices that its position is lower than that of the previous version. What's the most likely cause?

Answer

•  The advertiser's landing page is down for maintenance.
•  The edited ad is less relevant to the keywords in the ad group.
•  The edited ad has a lower conversion rate.
•  The advertiser's budget has been depleted.

You can add a '+' modifier in front of the words in a broad match keyword to:

You can add a '+' modifier in front of the words in a broad match keyword to:

Answer

•  specify that certain words and their close variants be prioritised.
•  override a negative keyword with a positive one.
•  specify that someone's search must include certain words or their close variations.
•  indicate that this keyword should be dynamically inserted in your ad text.

Jose has a limited AdWords budget, and his ads aren't showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

Jose has a limited AdWords budget, and his ads aren't showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

Answer

•  Replace his three most expensive keywords with lower-priced keywords
•  Slightly lower bids
•  Slightly raise bids
•  Choose accelerated instead of standard delivery

Which of the following is not a benefit that you'd expect from Shopping ads?

Which of the following is not a benefit that you'd expect from Shopping ads?

Answer

•  Free listings
•  Better-qualified leads
•  More traffic and leads
•  Ease of targeting without needing keywords

True or false: Adding an extension to a text ad improves an advertiser's Quality Score.

True or false: Adding an extension to a text ad improves an advertiser's Quality Score.

Answer

•  False
•  True

High quality ratings for an ad can:

High quality ratings for an ad can:

Answer

•  increase how often people click on it.
•  be achieved with an increase in bid.
•  increase its average cost-per-click (avg. CPC) bid.
•  improve its position.