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Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it's improving her campaign performance?
Megan enabled target cost-per-acquisition (CPA) bidding in all six of her campaigns. How can she tell if it's improving her campaign performance?
Return on investment (ROI) information can help you to manage a client's campaign by helping you determine how to:
Return on investment (ROI) information can help you to manage a client's campaign by helping you determine how to:
Answer
Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like 'wine glasses' and 'drinking glasses'. Which might you add as negative keywords to prevent your ads from appearing on such searches?
Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like 'wine glasses' and 'drinking glasses'. Which might you add as negative keywords to prevent your ads from appearing on such searches?
Answer
One factor that the AdWords system uses to calculate an ad's actual cost per click (CPC) is the:
One factor that the AdWords system uses to calculate an ad's actual cost per click (CPC) is the:
Answer
Your client's product costs £50 to produce and it sells for £150. They've sold 10 units and spent £700 on their AdWords campaign. How would you calculate their return on investment (ROI) to help them understand the benefit of using AdWords?
Your client's product costs £50 to produce and it sells for £150. They've sold 10 units and spent £700 on their AdWords campaign. How would you calculate their return on investment (ROI) to help them understand the benefit of using AdWords?
Answer
Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?
Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?
Answer
Which report and metric should you analyse to see how often your client's ads are appearing above search results in comparison with other advertisers?
Which report and metric should you analyse to see how often your client's ads are appearing above search results in comparison with other advertisers?
Answer
A client is asking you why they should evaluate the number of clicks on their search ads relative to the number of impressions received. What should you tell them?
A client is asking you why they should evaluate the number of clicks on their search ads relative to the number of impressions received. What should you tell them?
Answer
An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
Answer
You can use target cost-per-acquisition (CPA) bidding to help:
You can use target cost-per-acquisition (CPA) bidding to help:
Answer
Which of the following does AdWords Editor not let users do?
Which of the following does AdWords Editor not let users do?
Answer
You're reviewing the campaigns of a new client who wants to better promote their childcare facility to parents researching childcare on their mobile devices. Currently, their ads include generic text about childcare. To optimise their ads for mobile, you might create an ad with:
You're reviewing the campaigns of a new client who wants to better promote their childcare facility to parents researching childcare on their mobile devices. Currently, their ads include generic text about childcare. To optimise their ads for mobile, you might create an ad with:
Answer
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